European live entertainment organisation operating across multiple countries. Ticketing, CDP, email and marketing tools ran as separate islands — customer data was not centrally available and campaigns were built entirely by hand.
Build a scalable infrastructure connecting ticket sales, customer data and marketing automation without disrupting live operations. Simultaneously implement a new CDP and ESP partner and migrate to Microsoft Fabric and Databricks.
Redesigned the full digital infrastructure behind ticket sales, marketing and data. Connected systems via automated workflows, streamlined data flows and built a new data architecture on Databricks.
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