EnterpriseAI & AutomationMarketing & DataAnonymous

From fragmented data landscape to automated ticketing and marketing infrastructure

Context

European live entertainment organisation operating across multiple countries. Ticketing, CDP, email and marketing tools ran as separate islands — customer data was not centrally available and campaigns were built entirely by hand.

Challenge

Build a scalable infrastructure connecting ticket sales, customer data and marketing automation without disrupting live operations. Simultaneously implement a new CDP and ESP partner and migrate to Microsoft Fabric and Databricks.

Approach

Redesigned the full digital infrastructure behind ticket sales, marketing and data. Connected systems via automated workflows, streamlined data flows and built a new data architecture on Databricks.

2
Result

first automated partner connections live within the new infrastructure

New CDP and ESP implemented, Microsoft Fabric configured, migration to Databricks completed. From manual processes and data silos to an automated, scalable infrastructure.

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