Principal Architect · Digital Transformation

Your strategy is clear.
Execution isn't.

From strategy to working solution — without business and IT talking past each other.

Book a conversationSee how I work
Expertise at a glance
15+
years at the decision table and in the code
40+
projects in digital commerce & transformation
5
domains — AI, commerce, platforms, data & strategy
AI & AutomationDigital CommercePlatforms & CloudMarketing & DataStrategy
What I do

From strategy to execution

I take on challenges that span multiple disciplines — and deliver results that hold up after the project ends.

AI & Automation
ClaudeN8NGeneratieve AI
Digital Commerce
E-commercePIMCDP
Platforms & Cloud
CloudVendor selectieAPI-architectuur
Marketing & Data
CRMCDPMarketing automation
Digital Strategy
Operating modelBusiness caseRoadmap
Interim & Advisory
CTO-as-a-ServiceCDOProgrammamanagement
How I work

My Approach

No lengthy projects with uncertain outcomes. I work in clear steps, with concrete deliverables and measurable results.

01
Discovery
Understanding your challenge in context — business, technology and organisation. No assumptions, just sharp questions.
02
Diagnosis
Mapping the gap between ambition and reality. What works, what doesn't, and where the real leverage lies.
03
Design
A concrete plan: architecture, roadmap, business case. Supported by your team, built to execute.
04
Delivery
From plan to working solution — as architect, guide or hands-on builder. Always focused on the outcome.
My toolstack

I advise what I use myself

The same tools I recommend run on my own workflows.

Claude
Claude
Analysis, writing, client communication and decision support.
Core AI
N8N
N8N
Workflow automation as middleware between all systems.
Automatisering
Sanity
Sanity
Content management for website, cases and blog.
Content
Vercel
Vercel
Hosting and deployment, CDN-first, zero configuration.
Cloud
Next.jsN
Next.js
React framework for the full website.
Platform
GitHub
GitHub
Version control and collaboration.
Platform
Figma
Figma
Interface design and prototyping.
Design
Pipedrive
Pipedrive
CRM for lead follow-up and relationship management.
CRM
Slack
Slack
Short comms line with clients and partners, async work without email noise.
Conversie
GitLab
GitLab
Version control and CI/CD pipelines for client projects, all in one place.
Platform
Zendesk
Zendesk
Customer service and ticket managemen, integrates with any CRM or channel.
CRM
Brevo
Brevo
Email marketing and transactional email, pragmatic alternative to enterprise suites.
Conversie
Proven results

Here is how I actually did it

Concrete challenges, real decisions and measurable outcomes.

ai
How I automated my own workflow with Claude and N8N
+3u
reclaimed per week on administrative tasks
ai
overig
From information website to personal digital portal
1
platform — physical and digital offering unified in one search experience
platformstrategie
enterprise
From fragmented data landscape to automated ticketing and marketing infrastructure
2
first automated partner connections live within the new infrastructure
aimarketingplatform

Your strategy is clear. Let's execute it.

Book a no-obligation 30-minute call. I ask the questions that matter.

Or:Book a conversation·niels@digital-spirit.nl